Find below how Trends & Poor uses cookies and other similar technology on this website.

We can place cookies and other similar technology on your device, including mobile device, in accordance with your preferences set on our cookie consent manager. Depending on your settings in our cookie consent manager on your mobile device, the following information may be collected through cookies or similar technology: your unique device identifier, mobile device IP address, information about your device’s operating system, mobile carrier and your location information (to the extent permissible under applicable law).

Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a site and allow a site to recognize your device. Cookies managed by Trends & Poor only are called “first party cookies” whereas cookies from third parties are called “third party cookies” as explained below.

Cookies do a lot of different jobs, such as letting you navigate between pages efficiently, remembering your preferences and generally improving the user experience. They can also help to ensure that the advertisements you see online are more relevant to you and your interests. In addition, cookies can help us to analyze the use of our websites and online content (analytics cookies) and they can also facilitate/track the interaction on our websites and online content with social media (e.g. links to social media sites, like buttons, etc.).

Does Trends & Poor use cookies for marketing and analytics?

Yes, we may use information collected from our cookies to identify user behavior and to serve content and offers based on your profile, and for the other purposes described below, to the extent legally permissible in certain jurisdictions.

In other cases, we can associate cookie information (including information from cookies placed via our advertisements on third party sites) with an identifiable individual. For example: If we send you a targeted email which includes web beacons, cookies or similar technologies we will know whether you open, read, or delete the message. When you click a link in a marketing e-mail you receive from Trends & Poor, we will also use a cookie to log what pages you view and what content you download from our websites, even if you are not registered at or signed into our site. Combining and analyzing personal data; As described above, we may combine data from publicly available sources, and from our different e-mail, website, and personal interactions with you (this includes information collected across our different websites such as our careers and corporate sites and information collected when you sign-up or log on to our sites or connect to our sites using your social media credentials (such as LinkedIn, Twitter and Facebook). We combine this data to better assess your experience with Trends & Poor and to perform the other activities described throughout our privacy policy.

Do you use any cookies from third party companies?

Do you use any cookies from third party companies?

Some cookies, web beacons and other tracking and storage technologies that we use are from third party companies (third party cookies), such as Facebook, Microsoft, Marketo Munchkin Tracking, Twitter, Knotch, YouTube, Instagram, Yoptima and Linkedin Analytics to provide us with web analytics and intelligence about our sites which may also be used to provide measurement services and target ads. These companies use programming code to collect information about your interaction with our sites, such as the pages you visit, the links you click on and how long you are on our sites. This code is only active while you are on an Trends & Poor website. For more information on how these companies collect and use information on our behalf, please refer to their privacy policies: Facebook at Facebook Data Policy Google (including YouTube) at Google Privacy & Terms, Microsoft at Microsoft Privacy Statement, Marketo at Marketo Privacy Policy, Linkedin at Linkedin Privacy Policy, Twitter at Twitter Privacy Policy, Knotch at Knotch Privacy Policy, Instagram at Instagram Data Policy and Yoptima at Yoptima Privacy Policy.

Does Trends & Poor use any tracking technologies similar to cookies?

We may also use web beacons (including conversion pixels) or other technologies for similar purposes as above and we may include these on our sites, in marketing e-mail messages or our newsletter, affiliated websites, to determine whether messages have been opened and links clicked on. Web beacons do not place information on your device, but they may work in conjunction with cookies to monitor website activity. The information provided below about cookies also applies to web beacons and similar technologies. Conversion pixels are small codes located on a particular web page which are triggered when someone visits a page resulting in an increase in the conversion count.

What if I don’t want cookies or similar tracking technologies?

You can adjust your cookie settings through our cookie consent manager. If you want to remove existing cookies from your device, you can do this using your browser options. If you want to block future cookies being placed on your device you can use our cookie consent manager.

Please bear in mind that deleting and blocking cookies may have an impact on your user experience.

What types of cookies does the site use?

The cookies used on Trends & Poor sites have been categorized as per the table below. However, it is important to note that not all cookies may be used in all jurisdictions or websites. A list of the categories of cookies used on this website is set out below.

Cookies category: Strictly Necessary cookies

These cookies are essential in order to enable you to move around the site and use its features, such as accessing secure areas of the site. Without these cookies, services you have asked for cannot be provided.

Cookies category: First party analytics cookies

These cookies allow us to employ data analytics so we can measure and improve the performance of our site and provide more relevant content to you. These cookies don't collect information that identifies a visitor down to an individual level that is available to us. These cookies are not passing personally identifiable information to any external third party other than in limited cases when we engage a service provider to act on our behalf but who is then unable to use the data for their own purposes. These include, Adobe’s Analytics, Target and Audience Manager; Contentsquare and Demandbase.

Cookies category: Performance cookies

Performance cookies are generally third-party cookies from vendors we work with or who work on our behalf that collect information about your visit and use of the Trends & Poor website, for instance which pages you visit the most often, and if you get error messages from web pages. These cookies don't collect information that identifies a visitor. All information these cookies collect is anonymous and is only used to improve how the website works. Third party vendors may have access to this data and may use it to improve their overall services and offerings.

Cookies category: Functionality cookies

These cookies allow a site to remember choices you make (such as your username, language or the region you are in) and provide more enhanced, personal features. These cookies cannot track your browsing activity on other websites. They don’t gather any information about you that could be used for advertising or remembering where you’ve been on the Internet outside our site.

Cookies category: Advertising and social media cookies

Advertising and social media cookies (including web beacons and other tracking and storage technologies) are used to (1) deliver advertisements more relevant to you and your interests; (2) limit the number of times you see an advertisement; (3) help measure the effectiveness of the advertising campaign; (4) retargeting to Trends & Poor websites/information and (5) understand people’s behavior after they view an advertisement. They are usually placed on behalf of advertising networks with the site operator’s permission. They remember that you have visited a site and quite often they will be linked to site functionality provided by the other organization. This may impact the content and messages you see on other websites you visit. If you have any questions now or during your visit, please submit your request through our Contact Us form. In addition, to find the Trends & Poor affiliate in your country, visit our Office Directory page. You can adjust your cookie settings at any time from our cookie consent manager.

Privacy policy

Trends & Poor is committed to safeguarding the privacy of visitors to our website. Please read this Privacy Statement, which is intended to:

Explain how we use information that you share with us in order to improve your experience of our website; and Ensure that you understand what information we collect with your permission, and what we do (and do not do) with it. Personal Information Collection and Use

To use this website, you are not required to provide us with any personal data (e.g. name, company, e-mail address, phone number, and address as well as other personal contact details) (collectively, “Personal Data”). Trends & Poor only collects Personal Data from visitors to this website under circumstances in which the visitor’s web browser automatically provides such information to our web server (see Cookies section below), or the visitor has affirmatively provided such information to us in order to benefit from additional website features. For example, with respect to the former category of information, when you visit our website our server will record your Internet Protocol (“IP”) address together with the date, time and duration of your visit. We use this information to compile statistical data on how visitors use and navigate our website in order to evaluate and ultimately improve our website. With respect to the latter category of information, visitors seeking more information about Trends & Poor, including career opportunities and email updates regarding publications, as well as those seeking to manage their subscriptions, may be prompted to provide certain Personal Data in order to receive such information.

Trends & Poor will not sell, trade, or rent your Personal Data to third parties.

International Data Transfers and Disclosure to Third Parties

Note that this website is hosted in the United Kingdom. Should you choose to accept our Cookies or otherwise provide us with your email address and other Personal Data, such activity will constitute your consent to the transfer of such data to the United Kingdom, a jurisdiction that may not provide an equivalent level of data protection to the laws in your home country. Trends & Poor will not disclose your Personal Data to third parties unless required by law or by any government, judicial, or administrative mandate.

Links to Other Websites

This website may contain links to other sites. Trends & Poor isn’t responsible for the privacy practices or content of such other sites. If you link to or otherwise visit any other site, please review the privacy policies posted at that site.

Data retention policy

Trends & Poor retains personal data for as long as necessary to fulfil our contractual obligations and provide products that you have requested, or to comply with the legal requirements of the country where the data is located. These retention periods vary depending on the location, type of data, product type and the extent of our interaction with you.

We use the following criteria to determine the retention period:

Has the customer provided personal data with the expectation that we will retain such data until they specifically ask for its erasure? In such cases, Trends & Poor will follow the guidelines of applicable law and keep data for no longer than is necessary for the purpose for which it is being processed, or until you request for the erasure of your data. Has Trends & Poor contractually agreed to a retention period? Organisations may ask that we retain data for at least a specified period. Your rights are not affected. Personal erasure requests will take priority in such circumstances.

Is Trends & Poor under a legal obligation to retain or delete the data?

Examples of this include, but not limited to; mandatory data retention laws set by governing bodies or data retained for the purposes of litigation.

Non-identifiable personal information

Where possible, our server automatically recognises each visitor’s Internet Protocol addresses. We also collect information about how visitors use the Sites (for example what pages are viewed and products and services are purchased). This information, which is collected and maintained in an anonymous and non-personally identifiable form, allows us to improve the content of the Sites and facilitate market research. Sometimes, we utilise the services of a third party to help us understand this information better, although the information that is disclosed to these entities remains at all times in anonymous and non-personally identifiable form. Other than improving the Sites and the experience of visitors to the Sites, we make no other use of this information.

Transfer of information

As we continue to develop our business, we may participate in corporate transactions such as mergers and acquisitions, and it is possible that another company may acquire Trends & Poor Ltd. or its business assets in the future. If Trends & Poor elects, in its reasonable discretion, to transfer ownership or control of the Sites to a third party, whether or not in the context of an acquisition of Trends & Poor or a merger of Trends & Poor with a third party, you consent to the transfer of your personally identifiable information and non-personally identifiable information to that third party, provided that all use of your information by that third party remains subject to the terms of this Policy.

Security

We will use at least industry standard measures on the Sites to protect the loss, misuse or alteration of the information under our control. We use a secure server hosting location, firewall protection, controlled access and secure data storage to protect your data. We do not store your passwords in plaintext, nor do we store your credit card information on our systems. The Sites fully support SSL and current encryption standards. We also limit access to your data to our employees whom we believe reasonably need to come into contact with that information. While no system is guaranteed to be completely secure, we work hard to ensure our security measures protect all information in a responsible manner.

Privacy policy

Trends & Poor is committed to safeguarding the privacy of visitors to our website. Please read this Privacy Statement, which is intended to:

Explain how we use information that you share with us in order to improve your experience of our website; and Ensure that you understand what information we collect with your permission, and what we do (and do not do) with it. Personal Information Collection and Use

To use this website, you are not required to provide us with any personal data (e.g. name, company, e-mail address, phone number, and address as well as other personal contact details) (collectively, “Personal Data”). Trends & Poor only collects Personal Data from visitors to this website under circumstances in which the visitor’s web browser automatically provides such information to our web server (see Cookies section below), or the visitor has affirmatively provided such information to us in order to benefit from additional website features. For example, with respect to the former category of information, when you visit our website our server will record your Internet Protocol (“IP”) address together with the date, time and duration of your visit. We use this information to compile statistical data on how visitors use and navigate our website in order to evaluate and ultimately improve our website. With respect to the latter category of information, visitors seeking more information about Trends & Poor, including career opportunities and email updates regarding publications, as well as those seeking to manage their subscriptions, may be prompted to provide certain Personal Data in order to receive such information.

Trends & Poor will not sell, trade, or rent your Personal Data to third parties.

International Data Transfers and Disclosure to Third Parties

Note that this website is hosted in the United Kingdom. Should you choose to accept our Cookies or otherwise provide us with your email address and other Personal Data, such activity will constitute your consent to the transfer of such data to the United Kingdom, a jurisdiction that may not provide an equivalent level of data protection to the laws in your home country. Trends & Poor will not disclose your Personal Data to third parties unless required by law or by any government, judicial, or administrative mandate.

Links to Other Websites

This website may contain links to other sites. Trends & Poor isn’t responsible for the privacy practices or content of such other sites. If you link to or otherwise visit any other site, please review the privacy policies posted at that site.

Data retention policy

Trends & Poor retains personal data for as long as necessary to fulfil our contractual obligations and provide products that you have requested, or to comply with the legal requirements of the country where the data is located. These retention periods vary depending on the location, type of data, product type and the extent of our interaction with you.

We use the following criteria to determine the retention period:

Has the customer provided personal data with the expectation that we will retain such data until they specifically ask for its erasure? In such cases, Trends & Poor will follow the guidelines of applicable law and keep data for no longer than is necessary for the purpose for which it is being processed, or until you request for the erasure of your data. Has Trends & Poor contractually agreed to a retention period? Organisations may ask that we retain data for at least a specified period. Your rights are not affected. Personal erasure requests will take priority in such circumstances.

Is Trends & Poor under a legal obligation to retain or delete the data?

Examples of this include, but not limited to; mandatory data retention laws set by governing bodies or data retained for the purposes of litigation.

Non-identifiable personal information

Where possible, our server automatically recognises each visitor’s Internet Protocol addresses. We also collect information about how visitors use the Sites (for example what pages are viewed and products and services are purchased). This information, which is collected and maintained in an anonymous and non-personally identifiable form, allows us to improve the content of the Sites and facilitate market research. Sometimes, we utilise the services of a third party to help us understand this information better, although the information that is disclosed to these entities remains at all times in anonymous and non-personally identifiable form. Other than improving the Sites and the experience of visitors to the Sites, we make no other use of this information.

Transfer of information

As we continue to develop our business, we may participate in corporate transactions such as mergers and acquisitions, and it is possible that another company may acquire Trends & Poor Ltd. or its business assets in the future. If Trends & Poor elects, in its reasonable discretion, to transfer ownership or control of the Sites to a third party, whether or not in the context of an acquisition of Trends & Poor or a merger of Trends & Poor with a third party, you consent to the transfer of your personally identifiable information and non-personally identifiable information to that third party, provided that all use of your information by that third party remains subject to the terms of this Policy.

Security

We will use at least industry standard measures on the Sites to protect the loss, misuse or alteration of the information under our control. We use a secure server hosting location, firewall protection, controlled access and secure data storage to protect your data. We do not store your passwords in plaintext, nor do we store your credit card information on our systems. The Sites fully support SSL and current encryption standards. We also limit access to your data to our employees whom we believe reasonably need to come into contact with that information. While no system is guaranteed to be completely secure, we work hard to ensure our security measures protect all information in a responsible manner.